Did you ever think and wonder why you continue to attract difficult and bad customers? It’s because of the types of sales people they are attracted to.
Here at The Salespreneur we have all seen our fair share of businesses with bad sales people. Once you dig deep into their businesses we always seem to find that the bad customers come to them because of their bad sales people. It is not to say that every company who has incredible sales people has amazing customers. However you will find that good sales people attract good customers.
Bad sales people are often focused on features and pricing. They end up attracting the kind of customer who is not interested in the value of a product but is solely focused on price.
When you wind up focusing on those two things, the customers you do end up attracting are buying based on price and not on the value of what the product or service can bring them. This can create a customer who wants to bargain and has certain expectations as well as demands for pricing. This often also means once this type of customer has made the purchase, they are the ones who call and hassle you for months after.
Bad sales people without a doubt will not only cost you sales, they will cost you time and will attract the wrong customer.